I am a graphic designer allured by the effects of good design. Good design makes the unfamiliar, familiar. The complex, simple. It can charm us, it can inspire us, it can empower us. What I love about being a designer is communicating a message in which people feel charmed, inspired, or empowered; taking them on a visual, expressive journey with me.
I take a creative brief and internalize both the emotional and visual goals. I dissect all the important parts from what’s needed and create a solid narrative that elicits the emotional goals. Extra attention is paid to design principles to achieve the visual goals. Once this harmony of components intertwines...the result? Good Design.