Coast to Craft: Cultivating a Visual Identity for Low Coast Designs
This project dives into crafting a captivating visual identity for Low Coast Designs, a charming small business specializing in handcrafted gifts and home decor. The objective is to translate the essence of hand-made treasures into a cohesive visual language that resonates with the audience and elevates the brand's presence.
Scope of Work
Logo Design: Reimagined to best encapsulate the spirit of Low Coast Designs. The logo should evoke a sense of nature, handcrafted quality, and affordability.
Color Palette Selection: A color scheme that reflects the natural aesthetic of the products and brand. This includes pops of color inspired by floral and resin creations.
Typographical Treatment: Complementing the logo design and overall aesthetic, the typography is easy to read and conveys a sense of warmth, creativity, and the handcrafted nature of the products.
Product Photography: Developed a consistent style for high-quality product photography that captures the intricate details and beauty of the handcrafted items.
Social Media Graphics: Designed captivating visuals for your social media platforms that maintain the brand's identity and entices viewers to learn more about the products.
Deliverables
A refined, newly designed logo that embodies the essence of Low Coast Designs.
A curated color palette that reflects the brand's natural and handcrafted aesthetic.
Cohesive typography style using complementary fonts.
A guide for consistent and high-quality product photography.
Social media graphics templates that maintain the brand identity.
By creating a cohesive visual identity, Low Coast Designs establishes a strong brand presence across all platforms. This will attract new customers, foster brand recognition, and ultimately elevate the perception of its beautiful, handcrafted creations.
